When your skin looks dull in the morning, the instinct is to add more. Richer cream. Extra serum. Another step.
But the issue isn’t what you’re putting on. It’s what’s coming off.
While you sleep, your skin naturally loses moisture through evaporation — it’s called transepidermal water loss and it accelerates overnight, especially in Ireland’s cold, dry winters with central heating running. Add pillow friction to that and your €40 serum is mostly on your pillowcase by 2am.
The problem was never application. It’s retention.